$700,000 in funding to go to Taranaki’s Regional Development Agency Venture Taranaki as part of the Government’s $400 million tourism support package

Tuesday 28 July, the Minister of Tourism, Hon Kelvin Davis announced $700,000 in funding would go the way of Taranaki’s Regional Development Agency, Venture Taranaki, as part of the Government’s $400 million tourism support package in the wake of COVID-19.
 
The funding, part of $20.2 million made available to regional tourism organisations, will allow the region’s development and promotion agency to progress some long-standing initiatives, such as drive journeys with neighbouring regions, as well as critical work to look at the region’s visitor proposition explained Justine Gilliland, Venture Taranaki CE.
 
“Drive journeys have long been in our sights, and it’s exciting that we’re able to now look at some significant pieces of work through this funding.”
 
The funding will be used across a variety of visitor-focused areas, including regional marketing and promotions, event promotions, and destination and product development.
 
“It’s fantastic to get this sort of investment, and we thank the Government for their support,” said Gilliland.
 
“This funding will allow us to create immediate, mid, and longer-term benefit within our local visitor sector.”
 
“We’re very excited to be able to apply some of this funding to a strategic approach to our destination offerings,  a  using a design-thinking approach to explore visitation from the visitor’s point of view, looking at our current proposition and identifying viable areas for further product development,” says Justine.
 
“We look forward to building on our reputation as being an amazing place to visit, filled with stunning scenery, vibrant arts and culture, and great experiences,” says Gilliland.
 
“And, we look forward to working with our tourism, food and hospitality sectors as we continue to build Taranaki as a destination like no other.”