Six Taranaki food producers and Venture Taranaki will have a regional presence at New Zealand's largest food event this weekend

In July a group of six Taranaki food producers and Venture Taranaki will be heading to New Zealand’s largest food event to collectively help showcase the region to the who’s who of the culinary world, food and hospitality industries, celebrity chefs and over 30,000 visitors.

Taranaki has secured a prime spot at the Auckland Food Show, from 25-28 July at the ASB Showgrounds, with a regionally-focused zone – the Taste of Taranaki Collective.

The collective includes local gin distillers Juno, craft brewers Three Sisters, Marcels Pancakes, Texas BBQ Foods, Naki Honey and Kaitahi Native Superfoods.

According to Venture Taranaki’s Anne Probert “The aim is to showcase Taranaki on the national stage as a region off innovative food producers and provide our emerging food businesses with brand exposure and an opportunity to build their national and international distribution channels and gain important feedback from consumers.”

Food production is serious business in Taranaki, contributing $1.2 billion to our economy and around 10,000 jobs across farming to food processing - one in five of the region’s jobs are connected to food production.

The creation of innovative and distinctive food products that capitalise on global trends and changing consumer tastes has been identified as a growth opportunity for the region, especially high-value branded food items.

Venture Taranaki has been actively working with businesses across the food sector to support development of new products and processes, and initiatives like the Auckland Food Show help create positive perceptions of the region and its businesses.

“We’ve got some real potential to re-think the way we innovate, create, and present the food produced in the region, and how we share those products with the world.”

“The Food Show presents a great opportunity for team Taranaki to put some of the region’s producers on the map and provide a taste of Taranaki,” Anne says.

Other Taranaki producers at the show include West Coast Cocoa and Greenmeadows Beef, both great success stories of regional food producers.

To celebrate Taranaki’s presence at the event, Venture Taranaki are offered the chance to win a selection of products from all the exhibitors, along with a night at Nice Hotel, $150 voucher for Fork N Knife and two Tastes and Tales tours with Discover Taranaki. The competition has now closed.