Venture Taranaki has unveiled an updated look with a brand new logo that was launched today.

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Venture Taranaki Trust has come a long way since the original logo was developed in 1996, and the refreshed logo reflects this evolution. The refreshed logo places the region that VT supports as the central element, and is designed to work well in partnership with the Taranaki – Like No Other regional brand logo.
 
The logo is a single-colour, text-based logotype, reflecting mountain and sea (the latter reflected in the diminishing font size of Taranaki and Te Puna Umanga). There is strengthened emphasis on the word venture to reflect the Trust’s core function.
 
The logo refresh was undertaken by New Plymouth-based Strategy Collective.