A new campaign is urging the region to Go Local

A new campaign aims to get Taranaki backing its local businesses to support our economy, our recovery and our future.
 
Go Local, Go Taranaki encourages Taranaki people to get behind local enterprises and products and put their wallet where their home is.
 
“COVID-19 had had a big impact on our region’s enterprises and economy, and as we start to look towards getting back to business under Alert Level 2, we all need to be helping our enterprises return to operating profitably as quickly as possible,” says Venture Taranaki Chief Executive Justine Gilliland.
 
The Go Local campaign sees Venture Taranaki partnering with the region’s three district councils, regional council, business groups around the Maunga, and regional media channels to develop a collective approach to championing our region’s makers and merchants.  
 
“Now more than ever, we ask everyone in Taranaki to put their wallet where their home is, and to use their collective purchasing power to make a difference and champion our region.”
 
“The more we can support our Taranaki-based enterprises and products, the sooner we can begin our road to recovery and reduce the negative impacts of the last two months, returning not just to a new normal, but to a new better. Rekindling pride and support for our local enterprises and products is an important part of that,” Justine says.
 
The region’s Mayors are behind the campaign and the difference it could make around the Maunga. 
 
“Our local businesses need our support more than ever,” says South Taranaki District Mayor, Phil Nixon. “We are all in this together and every dollar spent locally supports our friends and neighbours, grows employment, and sustains the communities that sustain us. Please, shop local, but shop safely.”
 
Stratford District Mayor Neil Volzke says, “I encourage everyone to spend locally, this will help preserve jobs and speed up our community’s recovery. We need to keep as much money as we can in the Taranaki region, and where possible we need our district’s people to think local first. If you can find it in the Stratford district, buy it in the Stratford district.”
 
“I’ve been blown away by the incredible spirit our people have shown during lockdown, uniting against Covid-19 and supporting our amazing frontline workers,” says New Plymouth District Mayor Neil Holdom.  
 
“We need to take that spirit and Go Local like never before and help all the hard-working businesses who create so many home-grown jobs and are the lifeblood of our economy. Melissa and I have always been happy to support Taranaki firms and we’re hoping others will too. We also want to hear what you think of our proposed plan giving preference to Taranaki businesses who contract for NPDC projects, so head to newplymouthnz.com/BackOnOurFeet to give us your feedback,” Neil says. 
 
Customers will be able to share their local purchases while enterprises will have an opportunity to get behind the movement by downloading and displaying the Go Local badge across their website, social media channels and storefronts. 
 
“The badge will act as a reminder to think and go local enterprise or on a local product with your spend, knowing that every dollar spent with locally sees a significantly greater proportion stay in the region – up to three times as much in some studies,” says Justine. 
 
“Go local includes looking for local (or if not available, then New Zealand-made) products when you’re at the supermarket too – our region produces high-quality, everyday products like butter, bakery goods, cheese, and meat. So you can help out with just your everyday purchases as well.”